Hey, I’m Emily.

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I build marketing strategies that connect people, products, and purpose.

Work with Me

Marketing leader with 15+ years of experience across B2B and B2B2C companies. I’ve helped early and growth-stage companies clarify their story, scale go-to-market, and build trust in complex, regulated categories.

What I Do

  • Go-to-market & positioning

  • Product & lifecycle marketing

  • Brand & narrative development

  • Growth strategy & experimentation

  • Cross-functional leadership (product, data, sales)

  • Category creation & market education

  • Early-stage and scale-up marketing leadership

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    Tier-1 Earned Media Coverage

    in WSJ, Forbes, Inc., and TechCrunch

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    15+ Years of Experience

    across B2B and B2B2C companies

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    Global Experience

    in markets and audiences

My Approach

Collaborative

I work best in close partnership with founders, product, data, and design teams. The strongest strategies come from shared context, open dialogue, and alignment around real customer needs, not working in silos. I aim to be a true thought partner who helps teams move faster by building clarity and trust together.

Iterative

I believe the best marketing is built, tested, and refined in motion. Rather than waiting for perfect, I focus on learning quickly, using real feedback and data to sharpen positioning, messaging, and execution over time. This approach creates momentum early while allowing strategies to evolve as the product and market mature.

Award-Winning
Brand Book

This brand book was honored with an Association of Registered Graphic Designers (RGD) award, celebrating its strategic clarity and design quality.

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Selected Work

Featured in Tier 1 Publications

Shaped the narratives that helped an early-stage startup earn recognition in top-tier publications covering technology, innovation, and insurance.

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Forbes Communication Council Member

An invited member of the Forbes Communications Council, contributing insights on brand strategy, growth, and storytelling.

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WSJ Coverage
Forbes Communication Council member
Award-winning company brand book

In Their Words

“Emily has the rare ability to truly understand the product and translate its value into clear, authentic messaging that resonates with users and stakeholders alike."

Fabio Nari, UX / UI Design Leader

“Emily brings both strategic thinking and tactical execution skills, along with a positive energy that makes every project more enjoyable."

Maya Atanassova, Product Manager

Get in Touch!

Let’s start a conversation about how we might work together.

Connect with me
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FAQ

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  • First things first, don't be nervous. We'll start with a free consultation to determine your needs.

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).

  • Most engagements are flexible and shaped by the stage and needs of the business. I typically work with teams over a few weeks for focused strategy projects, or over several months when supporting go-to-market, brand, or growth initiatives. The goal is always to create clarity, momentum, and impact, not to lock anyone into a fixed timeline.